Social media marketers can - and must - prove ROI

I was lucky enough to be asked by Jennifer Leggio (@mediaphyter) to provide a guest post for her ZDnet Blog and I chose to discuss the ongoing debate around social media ROI.  I took a bit of a different slant and also shared some stats from what we are doing at BreakingPoint. Check out the article [...]

Why I Love Facebook

Connections folks, connections (also, please recognize the sarcasm):

Press 1 To Cancel Your Account

The actual words you hear when you call DirectTV are “Press 1 to schedule installation or cancel your account” but for all intents and purposes you only hear one thing. The question you have to ask if you are DirectTV is: “Why is the option to cancel number one on our list for calling customers?” Is [...]

Social Media Minute: BUDurl

Been playing around with BUDurl after their developers gave me a heads up to the service.  I recorded a quick movie on how I’m using the tool to help me engage better with our community particularly over Twitter.  Over time I believe I’ll be able to see significant trends in what interests people on a [...]

Leaving the Leader

As I enjoyed Boston College’s thorough beating of Notre Dame last weekend I couldn’t help but think about how far Charlie Weis had fallen since his days winning Super Bowls with the Patriots. Perhaps you are not familiar with Charlie or football for that matter, but it strikes me how challenging it is for [...]