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Li Evans on Social Media Success and BBQ Sauce
Li Evans, Director of Internet Marketing at KeyRelevance, talks about her social media panel at SES Toronto 2008 with Greg Jarboe of SEO-PR. In her session, Li talked about winning social media strategies from companies such as Dell, Houlihan's, and Loblaw's. Loblaw's, for example, actively participated in social media conversations not only by creating a YouTube channel to promote its product, but by taking to heart user feedback gathered from that channel and changing their product to reflect the needs expressed by their consumers.
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